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Solopreneur Success Tips: Outsourcing, Automation, and Coaching

 

I get it. You’re a solopreneur. You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling all the tasks that come your way. You built your first website, dove in and learned how to edit and upload videos, figured out how to format your email newsletter, and even wrestled your shopping cart into submission. You bought the product and opened the doors to your own place. You’ve done great! Take a minute to enjoy the fact that you’re amazing!

Now let’s be real about some of the downfalls that pride brings. Sometimes doing it all on your own comes with a price. Too many small business owners are working too many hours, suffering from burnout and frustration—not because they’re not good at what they do, but simply because they’re unwilling to truly invest in their business.

They’re letting a scarcity mindset prevent them from taking the steps—and making the investments—that will have a massive impact on their business. And maybe you are, too.

Outsourcing

By far the biggest objection to outsourcing you’ll hear is “I can’t afford it.” Perhaps you’ve heard it—or even said it. But the fact is, if you’re a serious business owner, you can’t afford not to outsource. The time you free up by not doing mundane, everyday tasks is time you’ll spend more profitably, by:

    • Creating new programs
    • Updating your menu
    • Creating a new product
    • Adding new services
    • Upping your content marketing game
    • Recording video and audio content
    • Connecting with your audience through various online formats
    • Working with clients
    • Enjoying the time spent with your customers
    • Or just enjoying your life!

Outsourcing should not be looked at as an expense. You’re investing in yourself and your business. In fact, if you’re not getting a return on your outsourcing investment, take a hard look at what you’re outsourcing and to whom, because there is likely plenty of room for improvement. Standards of procedure (SOPs) and clear communication are your friends. Maybe you’re not outsourcing the right things if you’re getting a headache and are consistently worried.

Resources:

How to hire the right bookkeeper

Fiverr vs Upwork – This article on www.hostinger.com does a good job breaking out the differences between the two.

Automation

Most online business owners start out using low-cost tools with limited features. For example, you might be using PayPal exclusively for product sales and manually adding buyers to your mailing list each time you receive a payment. While that’s an acceptable solution when time is easier to come by than money, you’ll quickly outgrow it.

Too many entrepreneurs fail to recognize the benefits of true automation. Trying to “make do” with a pieced-together system not only costs you sales but also actual dollars. You (or your team member) will spend extra time simply getting it all to work, rather than letting the tools do the heavy lifting.

Document everything with Standard Operating Procedures (SOPs). This helps you decide where automation fits into your plan and ensures consistency in your processes.  Once you realize where the gaps are, sometimes it’s time to upgrade and others can be solved simply by using something like Zapier.  The most important is to recognize when it’s time to upgrade your tools and before it interferes with your ability to grow.

Coaching

It is possible to build your business solely on your own. You can pay attention to what others are doing and reverse engineer their systems. You can read books and blogs and maybe invest in a few carefully chosen training programs.  But there will come a time when your growth will flatline, and you’ll struggle to reach that next level. That’s when you reach out for help. Build your team!

Maybe the answer to your struggles is simple. It’s as simple as networking with other business owners in your field so you can talk with someone who understands your challenges because they’ve been there.

It might also be time to hire a professional business coach to look at your structure and procedures. Maybe you need a personal coach to work through all the things in your head. Maybe you need coaching from your financial advisor, bookkeeper, or accountant.

There are many professionals out there, and it might be time for you to invest in one of them to get you to that next level. A coach can help you see past your own blind spots, work through the mind blocks that are holding you back, and build a business you love—on your own terms.

Don’t be afraid to invest in your business!  Wise investments such as coaching, automation, and outsourcing will pay for themselves many times over.

 

 

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