You built your business from the ground up – DIY website, product setup, videos, emails. You did all the things on your own. And that’s something to be proud of.
You built your first website, learned how to edit and upload videos, figured out how to format your email newsletter, and even wrestled your shopping cart into submission. You bought the product and opened the doors to your own place. You’ve done great! Take a minute to appreciate how far you’ve come.
But let’s be real—just because you can do it all does not mean you should. At some point, doing everything on your own can keep you stuck.
If you’re feeling overworked, overwhelmed, or just tapped out, it might be time to shift how you operate. These three investments—outsourcing, automation, and coaching—can unlock major growth and peace.
Outsourcing: It Is Not a Cost, It Is a Strategy
The biggest objection? “I can’t afford it.”
But what’s the real cost of doing everything yourself? Every hour spent formatting invoices or uploading blog posts is time you are not:
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Creating new programs
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Adding new services
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Developing new products
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Connecting with your audience
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Working with clients
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Marketing your services
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Enjoying time with your customers
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Or just enjoying your life
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Start small: delegate admin tasks, bookkeeping, social media scheduling, whatever drains you most. And if outsourcing has not worked for you before, revisit what you outsourced and who you hired. Clear SOPs and communication are essential.
Resources:
How to hire the right bookkeeper
Fiverr vs Upwork – This article on www.hostinger.com does a good job breaking out the differences between the two.
Automation: Let Your Tools Work for You
Still manually adding new clients to your email list? Chasing invoices? Copying data between tools? There’s a better way.
Most business owners start with low cost tools that have limited features. That works when time is easier to spare than money, but it won’t scale.
Too many solopreneurs underestimate the power of automation. Pieced-together systems cost you time and money. You, or your team, end up spending valuable hours trying to keep things running instead of letting the tools do the heavy lifting.
Document your processes with Standard Operating Procedures (SOPs). Once you spot the gaps, it’s easier to find tools that fill them. And remember: it’s cheaper to upgrade early than to fix tech chaos when you’re already serving hundreds of customers.
Coaching: Because You Do Not Have to Figure It Out Alone
Every solopreneur hits a point where DIY stops working. Whether you’re stuck on strategy, battling mindset blocks, or simply exhausted from doing it all—it’s time to reach out.
That help might look like:
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- Business coach for structure and growth
- Financial coach or bookkeeper for clarity and planning
- Peer groups or masterminds for support and accountability
Sometimes one outside perspective is all it takes to change everything.
A great coach helps you see past your blind spots, break through the barriers, and build a business you love on your own terms.
Final Thought
You are not failing by asking for help. You are investing in your future. The most successful business owners I know did not do it alone.
If you’re ready to explore how outsourcing, automation, or coaching support can help you feel more in control, especially with your finances, reach out. It’s what I love to help business owners do, without the burnout.